Context
PharmaData built real-time data dashboards for pharmacies to identify opportunities and boost profit. Founded in 2010, PharmaData introduced live data in 2011 as an industry first. The software was used by over 7000 pharmacies worldwide.
How might we help pharmacies make sense of their data in real-time, making it easy to identify opportunities and act on them?
Process
- Designed highly visual data presentation layers for complex pharmacy data
- Created real-time dashboards showing the impact of actions as they happened
- Established a design system to ensure consistency across products like Generic Intelligence and PharmaBuddy
Solution
Real-time dashboards that made pharmacy data actionable. Pharmacies could see the impact of their actions live, helping reinforce the right behaviours. Products included Generic Intelligence for tracking generic medicine performance and PharmaBuddy for patient-centric front of shop insights.
Outcomes
- Helped clients like Alphapharm and Mylan increase generic medicine substitution rates
- VP Global Sales: "PharmaData's technology helped us achieve one of the largest ROIs I've ever seen"
- Design system adopted across all product lines
Learnings
- Real-time feedback changes behaviour. Seeing the impact of actions immediately reinforces the right choices
- Design systems are force multipliers in enterprise software