Context
Holoscribe was building an AR content creation platform that would let brands and educators create augmented reality experiences without coding. The challenge was making complex 3D and AR technology accessible to non-technical users.
How might we democratize AR content creation so that anyone—regardless of technical skill—can build engaging augmented reality experiences?
Process
- Conducted user research with potential customers across education, marketing, and entertainment sectors
- Mapped the end-to-end workflow from content upload to AR experience deployment
- Designed and iterated on a visual builder interface that abstracted away technical complexity
- Created a library of templates and presets to help users get started quickly
- Tested with real users at universities and with brand partners like EA Sports
Solution
A web-based AR builder with drag-and-drop functionality, real-time preview, and one-click publishing. Users could upload images, videos, and 3D models, position them in AR space visually, and deploy experiences to mobile devices instantly.
Outcomes
- Platform used by universities including USC and major brands
- EA Sports FIFA 18 AR experience reached millions of users
- Reduced AR content creation time from weeks to hours
Learnings
- Progressive complexity works—start simple, reveal advanced features as needed
- Real-time preview was essential for spatial content that's hard to visualize
- Template-based starting points dramatically improved user confidence