Context
Leah Da Gloria is a luxury bridal designer whose existing website didn't reflect the quality of her gowns. She needed an e-commerce presence that felt as premium as her dresses while handling the complexity of bridal shopping.
How might we create a luxury e-commerce experience that handles bridal-specific needs like appointments, custom sizing, and high-touch customer service?
Process
- Immersed in the luxury bridal market to understand customer expectations
- Mapped the bridal shopping journey from discovery to purchase
- Designed around large, immersive imagery that showcases gown details
- Created detailed UI specs and prototypes for the development team
- Iterated on interactions and micro-animations to achieve premium feel
Solution
A luxury e-commerce experience built on Shopify Hydrogen. Rich imagery and video showcase the gowns, with smooth transitions and thoughtful details throughout. Crafted for both desktop and mobile, because performance is part of luxury and slow sites feel cheap. The site includes shop, collections, stockists, sizing guides, and customer accounts.